The interactive RGM learning platform for Consumer Goods professionals

Master Revenue Growth
Management.

From theory to practice. Build real commercial capability.

41 interactive lessons with live simulators and AI coaching — built for Consumer Goods professionals who want to build real RGM capability, not just theory.

41

Interactive Lessons

6

Learning Modules

150+

Key Concepts

200+

Glossary Terms

Frameworks used by leading Consumer Goods organizations and the likes of McKinsey, BCG, Simon-Kucher, and NielsenIQ — combined with the latest academic and practitioner research.

Built by RGM practitioners with 20+ years of commercial strategy experience.

Interactive lesson with live simulator and AI coaching

Six modules. Forty-one lessons.
One complete RGM toolkit.

Each module covers a core RGM lever — from foundational pricing through to full P&L simulation — with progressive lessons from introductory to advanced.

Strategic Pricing

9 lessons
ElasticityBreak-EvenThresholdsWTPBrand PowerCross-ElasticityPositioningParabolaWar Gaming

Price Pack Architecture

7 lessons
Price TiersPack RolesIncentive CurveOBPPCPack-Price MatrixGood-Better-BestDecision Trees

Trade Promotion Optimization

8 lessons
Promo ROISource of VolumeBaseline vs IncrementalPerformance GridMechanicsCVA13 LeversCalendar

Trade Terms

7 lessons
Term AnatomyGross-to-Net BridgeCustomer TieringInvestment EfficiencyOptimizationProfitabilityNegotiation

P&L Impact Lab

4 lessons
Manufacturer P&LRetailer P&L MirrorDual-View AnalysisScenario Builder

Integration Lab

6 lessons
G2N WaterfallP&L SensitivityVPM DecompositionSONA & Profit PoolMix ManagementCross-Lever

Built for practitioners, not classrooms

Every feature builds real commercial capability — the kind that changes how you think about pricing, promotions, and portfolio strategy.

Interactive Simulators

See exactly what happens to your P&L when you raise price by 5%, shift pack mix, or cut promo depth. Every lesson has a live sandbox — not a static chart.

AI RGM Strategist

An AI senior RGM director watches your simulator decisions and gives specific, commercially grounded coaching — not generic tips.

Deep Concept Library

Each concept card covers theory, the formula, practitioner insight from real Consumer Goods organizations, and a worked example with real numbers.

Gamified Progression

Earn XP, unlock achievements, maintain streaks, and progress from Analyst to CCO — because learning should feel like building, not sitting.

Role-Based Paths

Whether you're in Sales, Finance, or RGM, the platform prioritizes the lessons that matter most for your specific role.

Scenario Challenges

Apply what you've learned in realistic Consumer Goods scenarios — auto-graded with detailed feedback explaining not just what's right, but why.

How each lesson works

Every lesson follows the same proven six-step structure

1

The Hook

A provocative business scenario that immediately shows you why this concept matters — real numbers, real stakes.

2

Key Concepts

Rich concept cards covering theory, the formula, practitioner insights from real Consumer Goods organizations, and worked examples.

3

The Sandbox

An interactive simulator where you discover the concept by changing variables and watching what happens to P&L, margins, and volume in real time.

4

AI RGM Strategist

A senior AI strategist analyzes your simulator decisions and provides commercially grounded coaching specific to your scenario.

5

The Challenge

Scenario-based questions with auto-grading and detailed feedback — testing not just what you know, but whether you can apply it.

6

The Bridge

A teaser connecting what you just learned to the next lesson or another RGM lever — building the complete picture.

Built for every commercial role

The platform adapts to your role with personalized learning paths — prioritizing the lessons that matter most for your function.

RGM / NRM Manager

Master every lever end to end

Sales & Key Accounts

Negotiate with full P&L confidence

Trade Marketing

Optimize spend with ROI clarity

Category Management

Build winning portfolio architectures

Commercial Finance

Model the full commercial cascade

Marketing Strategy

Connect brand decisions to P&L impact

Simple, transparent pricing

Start free and upgrade when you're ready to unlock the full RGM Academy experience.

Free

$0/month

Forever free

  • 12 lessons across all 6 modules
  • Key concepts with theory, formulas & examples
  • Interactive simulators & sandboxes
  • Progress tracking & streaks
  • Glossary with 200+ RGM terms
Start Free
Most Popular

Pro

$19/month

Billed monthly

  • All 41 lessons across 6 modules
  • AI RGM Strategist — real-time coaching in every simulator
  • All new lessons added for free
  • Cheat sheets & printable reference cards
  • RGM Academy certificate on completion
  • Role-based learning paths
  • Full challenge library with scenario assessments
  • Priority support via live chat

Team

Custom

For 5+ seats

  • Everything in Pro for every team member
  • Team progress dashboard & analytics
  • Custom onboarding & learning paths
  • Dedicated account manager
  • Volume pricing for 5+ seats
  • Invoice billing available
Contact Us

Prices in USD. VAT added where applicable. Cancel anytime.

Frequently asked questions

Is this just video lectures?

No. Every lesson has a live interactive simulator where you change variables and see real-time impact on P&L, margins, and volume. The AI RGM Strategist gives you specific coaching as you explore. This is hands-on capability building, not passive watching.

I'm new to RGM — will I be able to follow?

Yes. Lessons progress from foundational to advanced within each module. The first 2 lessons per module (available free) are designed as entry points. Concept cards explain theory, formulas, and practitioner context before you touch the simulator.

Can I cancel anytime?

Yes. Monthly plans cancel instantly with no penalties. Annual plans can be canceled and you keep access until the end of your billing period. No lock-in contracts.

Do I get a certificate?

Yes. Pro subscribers earn an RGM Academy certificate on completing all lessons. The certificate includes your name, completion date, and a verification link.

How is this different from a McKinsey or BCG training?

Consultancy trainings cost $3,000-5,000+ for a 2-day workshop. RGM Academy gives you 41 interactive lessons with AI coaching for $19/month — and you can revisit any lesson anytime. The content draws from the same frameworks (Nagle, Simon-Kucher, NielsenIQ) but lets you learn by doing, not by listening.

Can I train my whole team?

Yes. Our Team plan includes progress tracking, custom onboarding, and volume pricing for 5+ seats. Contact us at hello@rgmacademy.app to discuss.

Get in touch

Have a question about RGM Academy? We'd love to hear from you.

Send us a message

We typically respond within a few hours.

Email

hello@rgmacademy.app

Partnerships, team plans, or general inquiries.

Live chat

Click the chat bubble for instant support. Leave a message anytime — we'll respond via email.

Start your RGM mastery journey today

Join Consumer Goods professionals building real commercial capability through interactive simulation and AI-powered coaching.

No credit card required
Start with 12 free lessons across all 6 modules