The interactive course inRevenue Growth Management
Build real RGM capability by doing, not watching. Made for Consumer Goods commercial teams who want hands-on practice, not theory.
New to Revenue Growth Management? Start with what RGM is
A product you operate, not a video you watch.
Every surface is interactive. Move the variables, watch the P&L answer, and get coached as you go.
150+ interactive concept cards
Every RGM framework gets its own card: theory, formula, practitioner insight, and a real-world example. Tap to open, scan to remember.
Key Concepts
Will-I vs Which-One
The two-question split every pricing call depends on
Price Elasticity of Demand
% volume change per % price change, the core number
Arc vs Point Elasticity
Segment vs local, when each one lies
Promotional Elasticity
Why deal elasticity runs 2 to 5x base elasticity
Price-Response Functions
Linear, log-linear, constant: pick the right shape
Non-Constant Elasticity
Elasticity shifts along the curve, and at thresholds
Break-Even Elasticity
The volume you must not lose to make a cut pay
Elasticity by Category and Segment
FMCG vs durables, premium vs value: real ranges
The 10 Drivers of Price Sensitivity
Reference price, switching cost, shared-cost, and 7 more
One complete RGM toolkit
5 modules, 36lessons, from foundational pricing through full P&L simulation, with the AI RGM Strategist coaching every simulator.
Strategic Pricing
Elasticity, break-even, and competitive response, practised on live demand curves.
Price Pack Architecture
Good-better-best, entry packs, and the price-per-unit ladder that runs the funnel.
Trade Promotion Optimization
Incrementality, ROI, and the calendar discipline that finds real lift.
Trade Terms
The gross-to-net waterfall, tiered terms, and the return on every trade dollar.
Integrated RGM
Every lever lands in a P&L, and there are always two in the room. Read your board, then theirs, then both.
How each lesson works
Every lesson follows the same proven structure, so each concept lands and then sticks.
The Hook
A real commercial provocation with real numbers. No theory yet, just why it matters.
Key Concepts
Rich concept cards covering theory, the formula, practitioner insight, and a worked example.
The Sandbox
Change the variables and watch margins, volume, and the P&L move in real time.
AI RGM Strategist
A senior AI strategist reads your moves and coaches you, specific to your scenario.
The Challenge
Scenario questions, auto-graded, with feedback on whether you can really apply it.
The Bridge
How what you just learned connects to the next lever, building the full picture.
Level up to Master
Track every lesson on your dashboard, climb from Explorer to Master, and earn a verifiable RGM certificate, ready for LinkedIn.
An AI RGM Strategist on every decision
Change any variable and the Strategist rewrites its read like a senior RGM director would. Not a generic chatbot, and a coach you will not find on any other course.
- 1It reads your actual stateCoaching anchors on the gap between the base scenario and the move you just made.
- 2It thinks in four partsStrategic Interpretation, Commercial Implications, Cross-Lever Effects, and a clear Recommendation.
- 3It sounds like the jobDirect, opinionated with reasoning, and commercially grounded, on all 36 simulators.
Strategic interpretation
A six percent list rise on a -1.7 elasticity is aggressive but defensible. You give up roughly ten percent of volume for a richer mix, and on this cost base the margin gain more than covers the cases you lose. The model already has operating profit up about seven percent.
Commercial implications
The profit is real, but it sits in your premium tier. Your entry pack carries the most price-sensitive shoppers, so a flat six percent there hands the opening price point to private label.
Cross-lever effects
This is a pack-architecture call as much as a price one. Hold the entry pack, let the mid and premium tiers carry the rise, and the shelf ladder stays intact while the P&L still gets the lift.
★ Recommendation
Take the full six percent on mid and premium, cap the entry pack at two to three, and brief your top account before the shelf reset. Re-check source of volume after four weeks.
Built for practitioners, not classrooms
Every feature builds real commercial capability, the kind that changes how you think about pricing, promotions, and portfolio strategy.
Interactive simulators
See what happens to your P&L when you raise price, shift pack mix, or cut promo depth. Every lesson has a live sandbox.
AI RGM Strategist
A senior AI RGM director watches your decisions and gives specific, commercially grounded coaching, not generic tips.
Deep concept library
Each concept card covers theory, the formula, practitioner insight, and a worked example with real numbers.
Gamified progression
Earn XP, unlock achievements, hold streaks, and climb from Explorer to Master, because learning should feel like building.
Role-based paths
Whether you sit in Sales, Finance, or RGM, the platform prioritizes the lessons that matter most for your role.
Scenario challenges
Apply what you learned in realistic scenarios, each auto-graded with feedback on not just what is right, but why.
Open resources, no login needed
Read the blog, run a calculator, look up a concept, or walk a decision playbook before your next pricing call.
Playbooks
Step-by-step decision guides for real commercial choices. Which option to pick, when, and what usually goes wrong.
Browse all playbooksTools
Free interactive calculators for the numbers you run every week, each with a short walkthrough.
Explore all toolsConcepts
Every core RGM concept in plain English. A formula, a worked example, and a sandbox on each page.
See all conceptsField notes from the frontlines
Dear Agent: A Brand's Guide to Selling to Software
Agentic commerce puts an AI agent between you and the shopper, and your human playbook breaks.
How Brands Really Grow: Easy to Buy, Not Easy to Love
Growth comes from more buyers, not deeper loyalty, and most marketing targets the wrong people.
GLP-1 Is Restructuring Grocery. Your Portfolio Does Not Know It Yet.
A weight-loss drug is now a demand signal, and it is reshaping the basket you sell into.
Built for every commercial role
The platform prioritizes the lessons that matter most for your function.
RGM / NRM Manager
Master every lever end to end.
Sales & Key Accounts
Negotiate with full P&L confidence.
Trade Marketing
Optimize spend with ROI clarity.
Category Management
Build winning portfolio architectures.
Commercial Finance
Model the full commercial cascade.
Marketing Strategy
Connect brand decisions to P&L impact.
What they say after the first module
The sandbox is the closest thing I've found to a real pricing call. I moved one variable, watched the P&L answer, and finally understood elasticity in my gut.
I've sat through expensive RGM workshops I forgot in a week. Here the AI pushed back on my promo logic the way a sharp boss would, and it stuck.
I sent two key account managers through the trade terms module before our last negotiation. They walked in able to read the gross-to-net waterfall cold.
Train the whole commercial team
Every seat gets the full curriculum, every simulator and the AI RGM Strategist. Priced on team size.
The whole curriculum
All 36 lessons across 5 modules, on every seat.
- Every interactive simulator and sandbox
- 150+ key concept cards
- The glossary, 200+ RGM terms
- Scenario challenges and assessments
- Role-based learning paths
- Progress tracking and a completion certificate
- Every new lesson and module, added free
The AI RGM Strategist
A senior RGM director reading the numbers with you, built into every lesson.
- 500 credits a month, per seat
- Insights and recommendations the moment someone moves a variable in a simulator
- Add your own business context, which the AI takes into account in what it tells you
- Cross-lever effects, competitive risks and the trade-off it would make
- Answers in the voice of a senior practitioner, not a general-purpose chatbot
For the organization
An Academy account manager, and onboarding built around your team and your categories.
- Single sign-on through your own identity provider, such as Microsoft Entra or Okta
- Central user management, aligned to your joiners and leavers process
- LMS integration, with a completion feed back into your own platform
- Team progress dashboard and adoption analytics
- Capability tracking, by function and by individual
- Exportable completion reporting
Some of these ship during 2026 and are included as they land, at no extra cost.
Tell us the size of the team and we will come back with a proposal. Prices exclude VAT, and a VAT invoice is available on request.
Frequently asked questions
Is RGM Academy a full RGM course?
Yes. RGM Academy is an interactive online course in Revenue Growth Management with 36 lessons across pricing, price pack architecture, mix and assortment, trade promotions, and trade terms. You learn by running live simulators with AI coaching, not by watching videos.
I'm new to RGM. Will I be able to follow?
Yes. Lessons progress from foundational to advanced within each module, and each module opens with an entry-level lesson built as a starting point. Concept cards explain the theory, the formulas, and the practitioner context before you ever touch the simulator.
Who is the RGM training for?
Commercial professionals in FMCG and consumer goods: revenue growth management, marketing, sales, pricing, trade marketing, category management, key account management, finance business partners, and commercial strategy teams. It works for newcomers and experienced practitioners alike.
How long does the RGM course take?
Most lessons run 30 to 45 minutes, depending on your prior RGM experience and how deep you go into the Simulator Sandbox and the AI coaching. End to end, the curriculum is roughly 18 to 24 hours or more of self-paced, deliberate practice, and that is before the glossary and the cross-referencing between modules.
Do I get an RGM certificate?
Yes. Learners earn a certificate as they complete each lever, and a full-course certificate on finishing the whole curriculum. Each one carries your name, the completion date, and a verification link.
How is this different from a consultancy-led training?
Consultancy workshops are expensive and one-off. RGM Academy gives your team 36 interactive lessons with AI coaching, built on the same body of FMCG pricing research, and everyone can revisit any lesson anytime. It is licensed for the whole team, not delivered as a single event.
What is the RGM course based on?
It combines proprietary frameworks built from extensive RGM practitioner experience with the approaches used by leading Consumer Goods organizations and top-tier RGM consultancies, plus current academic and practitioner research. Every lesson turns that material into a live simulator with AI RGM Strategist coaching, not just something you read.
Who built RGM Academy?
RGM Academy is built by senior RGM practitioners with decades of RGM and commercial experience in Consumer Goods and Health companies. The lessons reflect how these decisions actually get made inside commercial teams.
How much does RGM Academy cost?
RGM Academy is licensed to teams and organizations, priced on the size of your team and invoiced annually. Every seat includes the full curriculum and the AI RGM Strategist. Tell us how many people you want to train and we will come back with a proposal. Prices exclude VAT.
Can I cancel anytime?
Team licences run annually, with renewal terms agreed up front and no multi-year lock-in.
Can I train my whole team?
Yes, and that is how RGM Academy is offered. Every seat gets the full curriculum, every simulator, and the AI RGM Strategist. Plans are priced on team size and invoiced annually, with onboarding, a team progress dashboard, and a contact person for the organization. Connect with us at any time through the Contact menu.
Get in touch
A team plan, a billing question, or feedback on a lesson. Email us, start a live chat, or send the form below.
Start your RGM mastery journey today
Join Consumer Goods professionals building real commercial capability through interactive simulation and AI-powered coaching.
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