Gross-to-Net Waterfall (Integration)
The universal translator in RGM — every lever eventually lands on the G2N waterfall.
The Hook
Every RGM lever eventually lands on the Gross-to-Net waterfall. Understanding it is the foundation for every cross-lever decision.
G2N is the universal translator in Revenue Growth Management. Pricing decisions land on the list-price line; Trade Promotion decisions land on promotional deductions; Trade Terms decisions land on conditional and unconditional allowances; Pack Architecture affects realised price and mix; Mix Management affects the weighted net realisation. When all five levers are pulling in different directions, the G2N waterfall is the first place the damage shows up — sometimes months before share or volume moves.
Key Concepts — preview of 3 of 18
15 more concept cards in the full lesson — plus the interactive Sandbox, Challenge questions, and AI Strategist coaching.
The Sandbox
Interactive simulator — adjust variables and see outcomes in real time.
The AI Strategist
Senior-RGM coaching on every decision you make in the sandbox.
The Challenge
Scenario questions with auto-graded feedback and XP toward your certificate.
The interactive simulator and challenge are for members
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